Influences on style

Here I have started my discussion of what has influenced me on style, to create this brainstorm I began to watch videos of a similar genre to mine, therefore gathering style ideas from these videos. 

Artist styling + costume planning

Here I have produced a presentation about costume planning and styling which I want my artists to come across like, I have been able to explore different music videos which have infleunced my view on the way which I want my models to look like. I have been able to come up with my two different outfit scenes which I want to create, one being a dressed up teenager in a beautiful dress with bright red lips compared to my second scene where she will be dressed in all black with remainders of her make up left on which is all over her face from heavily crying.

Channels and Festivals

MTV is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, the channel itself is headquartered in Los Angeles, CA, and is a subsidiary of Viacom Inc.  The original purpose of the channel was to play music videos guided by television personalities.  In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at teenagers. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years for MTV.

4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland. The channel launched on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel within the Box Television network. 4Music has coverage at both festivals of V festival and T4 on the beach during the Summer, with highlights repeated frequently throughout the Summer. The channel also has stages at both events. At T4 on the Beach since 2007 (renamed the "T4 and 4Music Stage" in 2010) and at the V Festival since 2005 (then known as the "Channel 4 Stage", renamed to the "4Music Stage" in 2008).

Glastonbury Festival (originally Pilton Pop, Blues & Folk Festival) is a five-day music festival that takes place near Pilton, Somerset, England. In addition to contemporary music, the festival hosts dance, comedy, theatre, circus, cabaret, and other arts. It is organised by Michael Eavis on his own land, Worthy Farm in Pilton. Leading pop and rock artists have headlined, alongside thousands of others appearing on smaller stages and performance areas. Glastonbury is the largest greenfield festival in the world, and is now attended by around 175,000 people, requiring extensive infrastructure in terms of security, transport, water, and electricity supply. The majority of staff are volunteers, helping the festival to raise millions of pounds for good causes.

V Festival is an annual music festival held in England during the penultimate weekend in August. The event is held at two parks simultaneously which share the same lineup; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford and Weston Park in South Staffordshire. Although predominantly a rock music festival, a wide range of musical genres are accepted now; in recent years pop acts have become more common. The "V" represents the Virgin Group, with the event being sponsored by Virgin Media. It was previously televised by Channel 4, predominantly on their sister channel 4 Music, although for the 2014 edition of the festival it was announced that television broadcast rights would be returned to MTV. V festival normally lasts over the duriation of 3 days in which you arrive on friday and leave Monday morning, V festival has grew in its existance over the years and has appeled highly to the younger generation.

Production diary - 18th Sep

In todays lesson we carried on with our set tasks for the week, today was spent on investing into the codes and conventions of music videos in which I had to establish the way in which music videos are put together through mise en scene, editing, camera shots and sound - I was able to use this task to make it clear what type of the 4 norms I need to do to create the type of video I want too.

Research Equipment

I will be filming my video on the variation of the schools Cannon camera and my own Cannon 600D camera which I have at home, this will mean if the schools camera is being used up at a time in which I need to use it I wont have to wait around and can get started. This will help speed along the process of filming for me. This camera will also help me when taking my photos of my mise en scene, including my props, setting and costumes. To ensure my video quaility and images are up to a highest standard using this source of camera will provide a professional look.

It will also be essentail when filming to have the correct lighting, the school will be able to provide me correct lighting that I can use in my chosen location of filming. Having good lighting will mean I can create unique shots within my video.
This is someones work from last year who used lighting and it demonstrates how professional it can look when used correctly -

Codes and conventions

History into artists - Birdy

Production diary - 11th September

Research of companies

Research of Companies

Music Directors

Chris Cunningham -  is a British video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk. Cunningham has primarily directed music videos for ambient music and electronica acts such as Autechre and Aphex Twin. He has also created art installations and directed short movies. He was approached to direct a movie version of the cyberpunk novel Neuromancer, but nothing came of early discussions. In the 2000s, Cunningham began doing music production work, he has also designed album artwork for a variety of musicians.

  

Spike Jonze is an American director, producer, screenwriter and actor, whose work includes music videos, commercials, film and television. Spike Jonze is well known for his music video collaborations with Fatboy Slim, Weezer, Beastie Boys, and Björk. He was a co-creator and executive producer of MTV's Jackass. He is currently the creative director of VBS.tv.

 

Francis Lawrence is an American music video, film, and television director and producer. Lawrence directed his first music video for Michael Blakey for the bands single 'A Man Rides Through', Lawerence became known for his orignial and imaginative music video scripts and visual directing style unique to the other directors of his time. He went on to joining a new production company, working with stars just as Beyonce, Jay-Z, Green Day, Lady Gaga and so on.

 

Ideas for music video

What works well and what dosent?

- Make sure the story you’re trying to tell can be easily understood, avoid complicated story lines
- Shots in the woods work well
 - Avoid mainstream songs – slow songs work better
- Avoid dancing ‘routines’ works better with simple dancing to the music
- Drama studio lighting looks professional]
- Doing make up in the mirror works well
 - Break up story lines work well
- Close up of props (fairy lights, piano)
- Split personality idea – two sides to the person
- Walking away scenes look good
 - Actions shots in slow motion (falling down)
- Looking in mirror chucking water in face
- Singing into a microphone works well