Production Diary - 16th Oct

Anaylis of Beyonce - If I were a boy

The storyline of Beyonce - If I were a boy is the role reverse of the normal conventions of what we would expect from a male and female - although this a stereotype in society. Beyonce comes downstairs to have her boyfriend have cooked food ready for her, it would be socially expected that the women would be doing this for their husband, it is shown through the mise en scene that Beyonce is the domiant character as the is dressed in a police officers uniform, the connontations of the police force are powerful and strong characters which is the view which is portrayed with Beyonce. Long shot of Beyonce walking out of her house indicates the director ensuring the audience understand the role reverse that she is holding - as the video carrys on we see shot reverse shots of Beyonce at work with her team, ironicly we see the staff to all be male this explains the stereotype of police officers usually being male. Her husband is shown to be in his office looking up presents in which we are led to beleive are for Beyonce, signs of a 'whore' female is around him trying to catch his attention through the way she presents herself through her body language.

This further describes Beyonce to be the 'modonna' female as she is out at work, as a loverable and diserable female. However, we are shocked too see her declining her husbands calls while she is out with her fellow male work friends having dinner - it could be suggested that by this Beyonce enhathsies how men typically act and how they are stereotypically more tempted to see other women compared to their modonna lover.

We create the idea of the role reverse that the husband creates the 'modonna' theory and the male character which Beyonce works with is the 'whore' as Beyonce adores her husband as we see by the affection which they share together but desires and wants the male character as we can see through the way in which he looks at Beyonce.

Analyis of students work

I believe Clare’s music video is a very good example of something which I would like to create in the first scene of my music video. The song 'love like this won’t last forever' has a gentle feel to blend well with the setting of the song, you can tell once the artist starts getting dressed that it has a 60's styling to the video due to the long dotted dress with black and white dots with big red lips. My music video will avoid having a generation theme to the styling but will use similar aspects such as red lips.

Clare has opened her video with a close up of her nan - this image slowly fades away to Clare then picking out her outfit for the night this sets up the video to feel emotional and calming due to the soft music introduction and due to the use of close ups which helps engage the viewer emotionally to the video. It leads to a scene of her completing her make up for the further events of the night ahead, the extreme close ups on her face and make up enhance what she is doing - the slow motion of the editing keeps the mood of the video calm to compliment the song. As in my music I want to create a scene of my artist getting ready this is a good baseline for me to get ideas of the type of shots I want to use.

Shot reverse shot moves on to the next character in the video getting ready, were presented with a male character again styling his hair and getting dressed - we begin to get the idea that they are both getting ready for the same event due to their similar 60's dress sense. Unlike the camera shots of Clare the shots used on the male character are more mid shots, this could be suggested that the director wants the audience to create an emotional attachment with Clare.

Furthermore the characters are met together through an emotional attachment of holding hands, it would suggest they are a couple - they go on to dancing, mid shots are used whilst panning the camera to highlight the intense dance they share. As the dance ends a close up of the couple letting go of holding hands would discuss they are letting go of what they hold with one another. The video ends on a zooming out shot of her nan watching their dance on her TV, this is a good form of visual progression.

Analyis of Lyrics

Here I have analyised the lyrics to the song 'the power of love' by Birdy - this has opened my eyes to the deep meanings behind the wording to the song which has helped me to develop my music video around the lyrics now I have a deeper meaning to what they mean.

Props List

 For my music video I am going to be using the following props to help create my storyline, firstly the use of a mirror in my artists bedroom - I will be using this for the scene where my artist gets herself ready for her night out, over the shoulder shots will be used when looking over my artists shoulder into the glamourous mirror in which she owns to create the perfect setting. Connotations of looking in the mirror display ideas of the confidence and beauty, I want my artist to come across with this attitude. Furthermore, I will need make up to be layed out over my artists dressing room - this will be used when I film my artist putting on her make up to support the idea of happiness and good spirits.

 

When my storyline changes to my artist becoming depressed and dispirited the props I will use will switch to the use of her ex boyfriends jumpers; by this she will be holding them in an emotional atachment manor, this will propose the concept of a breakup and her loosing her life and self now that he has left her. I will be using a phone within my video, this will be used when the boy breaks up with the girl over text - this plays an essential role in my video as this tells the story of my video of a happy young girl who gets destroyed by her boyfriend leaving her.