Analyis of students work

I believe Clare’s music video is a very good example of something which I would like to create in the first scene of my music video. The song 'love like this won’t last forever' has a gentle feel to blend well with the setting of the song, you can tell once the artist starts getting dressed that it has a 60's styling to the video due to the long dotted dress with black and white dots with big red lips. My music video will avoid having a generation theme to the styling but will use similar aspects such as red lips.

Clare has opened her video with a close up of her nan - this image slowly fades away to Clare then picking out her outfit for the night this sets up the video to feel emotional and calming due to the soft music introduction and due to the use of close ups which helps engage the viewer emotionally to the video. It leads to a scene of her completing her make up for the further events of the night ahead, the extreme close ups on her face and make up enhance what she is doing - the slow motion of the editing keeps the mood of the video calm to compliment the song. As in my music I want to create a scene of my artist getting ready this is a good baseline for me to get ideas of the type of shots I want to use.

Shot reverse shot moves on to the next character in the video getting ready, were presented with a male character again styling his hair and getting dressed - we begin to get the idea that they are both getting ready for the same event due to their similar 60's dress sense. Unlike the camera shots of Clare the shots used on the male character are more mid shots, this could be suggested that the director wants the audience to create an emotional attachment with Clare.

Furthermore the characters are met together through an emotional attachment of holding hands, it would suggest they are a couple - they go on to dancing, mid shots are used whilst panning the camera to highlight the intense dance they share. As the dance ends a close up of the couple letting go of holding hands would discuss they are letting go of what they hold with one another. The video ends on a zooming out shot of her nan watching their dance on her TV, this is a good form of visual progression.

Analyis of Lyrics

Here I have analyised the lyrics to the song 'the power of love' by Birdy - this has opened my eyes to the deep meanings behind the wording to the song which has helped me to develop my music video around the lyrics now I have a deeper meaning to what they mean.

Props List

 For my music video I am going to be using the following props to help create my storyline, firstly the use of a mirror in my artists bedroom - I will be using this for the scene where my artist gets herself ready for her night out, over the shoulder shots will be used when looking over my artists shoulder into the glamourous mirror in which she owns to create the perfect setting. Connotations of looking in the mirror display ideas of the confidence and beauty, I want my artist to come across with this attitude. Furthermore, I will need make up to be layed out over my artists dressing room - this will be used when I film my artist putting on her make up to support the idea of happiness and good spirits.

 

When my storyline changes to my artist becoming depressed and dispirited the props I will use will switch to the use of her ex boyfriends jumpers; by this she will be holding them in an emotional atachment manor, this will propose the concept of a breakup and her loosing her life and self now that he has left her. I will be using a phone within my video, this will be used when the boy breaks up with the girl over text - this plays an essential role in my video as this tells the story of my video of a happy young girl who gets destroyed by her boyfriend leaving her.

Influences on style

Here I have started my discussion of what has influenced me on style, to create this brainstorm I began to watch videos of a similar genre to mine, therefore gathering style ideas from these videos. 

Artist styling + costume planning

Here I have produced a presentation about costume planning and styling which I want my artists to come across like, I have been able to explore different music videos which have infleunced my view on the way which I want my models to look like. I have been able to come up with my two different outfit scenes which I want to create, one being a dressed up teenager in a beautiful dress with bright red lips compared to my second scene where she will be dressed in all black with remainders of her make up left on which is all over her face from heavily crying.

Channels and Festivals

MTV is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, the channel itself is headquartered in Los Angeles, CA, and is a subsidiary of Viacom Inc.  The original purpose of the channel was to play music videos guided by television personalities.  In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at teenagers. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years for MTV.

4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland. The channel launched on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel within the Box Television network. 4Music has coverage at both festivals of V festival and T4 on the beach during the Summer, with highlights repeated frequently throughout the Summer. The channel also has stages at both events. At T4 on the Beach since 2007 (renamed the "T4 and 4Music Stage" in 2010) and at the V Festival since 2005 (then known as the "Channel 4 Stage", renamed to the "4Music Stage" in 2008).

Glastonbury Festival (originally Pilton Pop, Blues & Folk Festival) is a five-day music festival that takes place near Pilton, Somerset, England. In addition to contemporary music, the festival hosts dance, comedy, theatre, circus, cabaret, and other arts. It is organised by Michael Eavis on his own land, Worthy Farm in Pilton. Leading pop and rock artists have headlined, alongside thousands of others appearing on smaller stages and performance areas. Glastonbury is the largest greenfield festival in the world, and is now attended by around 175,000 people, requiring extensive infrastructure in terms of security, transport, water, and electricity supply. The majority of staff are volunteers, helping the festival to raise millions of pounds for good causes.

V Festival is an annual music festival held in England during the penultimate weekend in August. The event is held at two parks simultaneously which share the same lineup; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford and Weston Park in South Staffordshire. Although predominantly a rock music festival, a wide range of musical genres are accepted now; in recent years pop acts have become more common. The "V" represents the Virgin Group, with the event being sponsored by Virgin Media. It was previously televised by Channel 4, predominantly on their sister channel 4 Music, although for the 2014 edition of the festival it was announced that television broadcast rights would be returned to MTV. V festival normally lasts over the duriation of 3 days in which you arrive on friday and leave Monday morning, V festival has grew in its existance over the years and has appeled highly to the younger generation.

Production diary - 18th Sep

In todays lesson we carried on with our set tasks for the week, today was spent on investing into the codes and conventions of music videos in which I had to establish the way in which music videos are put together through mise en scene, editing, camera shots and sound - I was able to use this task to make it clear what type of the 4 norms I need to do to create the type of video I want too.