Audience Feedback

 

Here is eviedence that I have put my survey monkey link onto my facebook page to gain further research of my music video, magazine advert and digipack. By putting the link onto my facebook page I am allowing people of my similar age and interests to comment on my video as they are my stereotypical audience. 

Audience Feedback

https://www.surveymonkey.com/s/L33JCS9

Here is the link to my online survey, here is where I was able to gain specific audience feedback baised on questions which I have choosen myself. I asked a range of questions, from their age to their opinion of my work itself. On some questions I gave the audience a chance to add their own comment on my video to get a wider knowledge of what they felt worked well and what didnt. As I asked the age and gender of the audience answering my questions it ensured I was able to look speicificly at the age and gender who I was targetting - 12+ females. I have also published my link onto my facebook and twitter page to get a wide range of responses.

Research into genre

Anyalis of Ed sheeran - A team

Anaylis of Beyonce - If I were a boy

The storyline of Beyonce - If I were a boy is the role reverse of the normal conventions of what we would expect from a male and female - although this a stereotype in society. Beyonce comes downstairs to have her boyfriend have cooked food ready for her, it would be socially expected that the women would be doing this for their husband, it is shown through the mise en scene that Beyonce is the domiant character as the is dressed in a police officers uniform, the connontations of the police force are powerful and strong characters which is the view which is portrayed with Beyonce. Long shot of Beyonce walking out of her house indicates the director ensuring the audience understand the role reverse that she is holding - as the video carrys on we see shot reverse shots of Beyonce at work with her team, ironicly we see the staff to all be male this explains the stereotype of police officers usually being male. Her husband is shown to be in his office looking up presents in which we are led to beleive are for Beyonce, signs of a 'whore' female is around him trying to catch his attention through the way she presents herself through her body language.

This further describes Beyonce to be the 'modonna' female as she is out at work, as a loverable and diserable female. However, we are shocked too see her declining her husbands calls while she is out with her fellow male work friends having dinner - it could be suggested that by this Beyonce enhathsies how men typically act and how they are stereotypically more tempted to see other women compared to their modonna lover.

We create the idea of the role reverse that the husband creates the 'modonna' theory and the male character which Beyonce works with is the 'whore' as Beyonce adores her husband as we see by the affection which they share together but desires and wants the male character as we can see through the way in which he looks at Beyonce.

Analyis of students work

I believe Clare’s music video is a very good example of something which I would like to create in the first scene of my music video. The song 'love like this won’t last forever' has a gentle feel to blend well with the setting of the song, you can tell once the artist starts getting dressed that it has a 60's styling to the video due to the long dotted dress with black and white dots with big red lips. My music video will avoid having a generation theme to the styling but will use similar aspects such as red lips.

Clare has opened her video with a close up of her nan - this image slowly fades away to Clare then picking out her outfit for the night this sets up the video to feel emotional and calming due to the soft music introduction and due to the use of close ups which helps engage the viewer emotionally to the video. It leads to a scene of her completing her make up for the further events of the night ahead, the extreme close ups on her face and make up enhance what she is doing - the slow motion of the editing keeps the mood of the video calm to compliment the song. As in my music I want to create a scene of my artist getting ready this is a good baseline for me to get ideas of the type of shots I want to use.

Shot reverse shot moves on to the next character in the video getting ready, were presented with a male character again styling his hair and getting dressed - we begin to get the idea that they are both getting ready for the same event due to their similar 60's dress sense. Unlike the camera shots of Clare the shots used on the male character are more mid shots, this could be suggested that the director wants the audience to create an emotional attachment with Clare.

Furthermore the characters are met together through an emotional attachment of holding hands, it would suggest they are a couple - they go on to dancing, mid shots are used whilst panning the camera to highlight the intense dance they share. As the dance ends a close up of the couple letting go of holding hands would discuss they are letting go of what they hold with one another. The video ends on a zooming out shot of her nan watching their dance on her TV, this is a good form of visual progression.

Influences on style

Here I have started my discussion of what has influenced me on style, to create this brainstorm I began to watch videos of a similar genre to mine, therefore gathering style ideas from these videos. 

Channels and Festivals

MTV is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, the channel itself is headquartered in Los Angeles, CA, and is a subsidiary of Viacom Inc.  The original purpose of the channel was to play music videos guided by television personalities.  In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at teenagers. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years for MTV.

4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland. The channel launched on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel within the Box Television network. 4Music has coverage at both festivals of V festival and T4 on the beach during the Summer, with highlights repeated frequently throughout the Summer. The channel also has stages at both events. At T4 on the Beach since 2007 (renamed the "T4 and 4Music Stage" in 2010) and at the V Festival since 2005 (then known as the "Channel 4 Stage", renamed to the "4Music Stage" in 2008).

Glastonbury Festival (originally Pilton Pop, Blues & Folk Festival) is a five-day music festival that takes place near Pilton, Somerset, England. In addition to contemporary music, the festival hosts dance, comedy, theatre, circus, cabaret, and other arts. It is organised by Michael Eavis on his own land, Worthy Farm in Pilton. Leading pop and rock artists have headlined, alongside thousands of others appearing on smaller stages and performance areas. Glastonbury is the largest greenfield festival in the world, and is now attended by around 175,000 people, requiring extensive infrastructure in terms of security, transport, water, and electricity supply. The majority of staff are volunteers, helping the festival to raise millions of pounds for good causes.

V Festival is an annual music festival held in England during the penultimate weekend in August. The event is held at two parks simultaneously which share the same lineup; artists perform at one location on Saturday and then swap on Sunday. The sites are located at Hylands Park in Chelmsford and Weston Park in South Staffordshire. Although predominantly a rock music festival, a wide range of musical genres are accepted now; in recent years pop acts have become more common. The "V" represents the Virgin Group, with the event being sponsored by Virgin Media. It was previously televised by Channel 4, predominantly on their sister channel 4 Music, although for the 2014 edition of the festival it was announced that television broadcast rights would be returned to MTV. V festival normally lasts over the duriation of 3 days in which you arrive on friday and leave Monday morning, V festival has grew in its existance over the years and has appeled highly to the younger generation.

Research Equipment

I will be filming my video on the variation of the schools Cannon camera and my own Cannon 600D camera which I have at home, this will mean if the schools camera is being used up at a time in which I need to use it I wont have to wait around and can get started. This will help speed along the process of filming for me. This camera will also help me when taking my photos of my mise en scene, including my props, setting and costumes. To ensure my video quaility and images are up to a highest standard using this source of camera will provide a professional look.

It will also be essentail when filming to have the correct lighting, the school will be able to provide me correct lighting that I can use in my chosen location of filming. Having good lighting will mean I can create unique shots within my video.
This is someones work from last year who used lighting and it demonstrates how professional it can look when used correctly -

Codes and conventions

History into artists - Birdy

Research of companies

Research of Companies

Music Directors

Chris Cunningham -  is a British video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk. Cunningham has primarily directed music videos for ambient music and electronica acts such as Autechre and Aphex Twin. He has also created art installations and directed short movies. He was approached to direct a movie version of the cyberpunk novel Neuromancer, but nothing came of early discussions. In the 2000s, Cunningham began doing music production work, he has also designed album artwork for a variety of musicians.

  

Spike Jonze is an American director, producer, screenwriter and actor, whose work includes music videos, commercials, film and television. Spike Jonze is well known for his music video collaborations with Fatboy Slim, Weezer, Beastie Boys, and Björk. He was a co-creator and executive producer of MTV's Jackass. He is currently the creative director of VBS.tv.

 

Francis Lawrence is an American music video, film, and television director and producer. Lawrence directed his first music video for Michael Blakey for the bands single 'A Man Rides Through', Lawerence became known for his orignial and imaginative music video scripts and visual directing style unique to the other directors of his time. He went on to joining a new production company, working with stars just as Beyonce, Jay-Z, Green Day, Lady Gaga and so on.

 

Ideas for music video

What works well and what dosent?

- Make sure the story you’re trying to tell can be easily understood, avoid complicated story lines
- Shots in the woods work well
 - Avoid mainstream songs – slow songs work better
- Avoid dancing ‘routines’ works better with simple dancing to the music
- Drama studio lighting looks professional]
- Doing make up in the mirror works well
 - Break up story lines work well
- Close up of props (fairy lights, piano)
- Split personality idea – two sides to the person
- Walking away scenes look good
 - Actions shots in slow motion (falling down)
- Looking in mirror chucking water in face
- Singing into a microphone works well

 

What is a digipak + an anaylis of some example

Digipaks typically consist of a ‘book-style’ paperboard or card outer casing with one or more plastic trays holding the CD inside. Digipaks were the first alternative to ‘jewel cases’ used by major record companies. This style of packaging is often used for CD singles or special editions of CD albums e.g. an extended album. The packaging is less resistant to markings and scratches so the case could get marked much easier than a jewel case however some big companies use a UV coating to protect it. Now in current times digpaks are very common and popular too.

 

I have chosen to analysis this digipak from Rihanna, this is from her album ‘loud’. This digipak follows the regular house style in which you represent with Rihanna, also following the codes and conventions of the genre of pop which she follows. In this example Rihanna is being shown to be a calm and gentle artist, this is conveyed through the use of red roses, the calming white flowy dress and bold red lips. It could also be discussed through the close up shots of Rihanna, avoiding eye contact with the camera that it is discussing the convention of her music video which is based on emotions. This creates an effective digipak, not only does the house style make it look professional but the use of extreme close ups mixed with dramatic shots with the roses creates an exciting dramatic digipak which works well with describing the artists behaviour.

 

I have chosen to analysis this digipak from the artist Ellie Goulding, from her album ‘lights’. This is a much different approach in comparison to Rihanna’s digipak, this approach is more suited to Ellie’s music and the personality in which she portrays in this album, the sense of pain yet a very gentle person. The lack of colour tells a story in itself by which this artist is much more quiet and innocent and this is conveyed by the lack of makeup used, the less so dramatic outfits and how very so calm the backdrop is. However, the reason this works so well is that it creates suspense for her music, you’re not sure what story is she trying to tell which makes it so interesting.