https://www.surveymonkey.com/s/L33JCS9
Here is the link to my online survey, here is where I was able to gain specific audience feedback baised on questions which I have choosen myself. I asked a range of questions, from their age to their opinion of my work itself. On some questions I gave the audience a chance to add their own comment on my video to get a wider knowledge of what they felt worked well and what didnt. As I asked the age and gender of the audience answering my questions it ensured I was able to look speicificly at the age and gender who I was targetting - 12+ females. I have also published my link onto my facebook and twitter page to get a wide range of responses.
Tuesday, 31 March 2015
Tuesday, 24 March 2015
DigiPack
These are the completed versions of my digipack, although the back page to my digipack I am yet to complete. I have stuck to using the same image for my front cover of my digipack as I believe it is important to keep a consistent house style throughout my work, and I want it to be easily noticeable that my magazine advert is linked with my digipack.
Magazine Advert
Here is my final product to my advertisment campaign of a magazine advert. After making several improvments to my product from the first draft I have finally completed the product. From the first draft I have edited my pain image in 'Indesign' to change the settings of the image to valenica which has gave the image a more 'quirky' edge to appeal wider to my audience. I also found a better more enjoyable font after starting with a simple arial, this has improved the overal look of my magazine advert as it has given it a better appeal rate.
Draft 3
Here is my final draft before I submit my final product, from the last draft I have made massive changes and improvements to my work to ensure an excellent outcome. Developing from my final product I have filled the video with enough footage for the song to be the full 4 minutes long. As well as completing the video from the 2.45 seconds that I had done before I have made improvements to the first half of my video, by this I have added in the piano scene in which I was advised to do by my fellow class mates and I made some shots quicker as I felt they went on for too long which may of led to my audience loosing interest. Commenting on the second half of my video in which I have finally completed, I have used a wide range of shots to create the emotive effect that I was looking for. I also included a range of outfit choices and locations to create great visuals to my song to link with the lyrical analysis of my video.
Monday, 23 March 2015
Question 3
What have you learnt from your audience feedback?
Gaining audience feedback is essential to the success off a music video, it enables the director to gain positive and negative feedback to help improve and highlight the best parts. It's important that when gaining audience feedback you get it from the similar audience viewers who would stereotypically watch your video in an ordinary scenario, for example. My audience is ranged from females aged 15-30 who enjoy the idea of love, therefore asking this specific audience range was essential to benefiting my music video as an outcome. The biggest target audience who I was aiming at was teenage girls, girls who have experienced heartbreak and enjoy the idea of make up and beauty, from social classes C-B who are still most likely to be in full time education still. I believe younger members of my target audience would seek a lack of understanding behind the concept of the visuals itself but be fascinated by the lyrics behind the song. It could be developed that my video could have an appeal rate to boys due to the appearance of the model which would engage a male audience into watching the video itself, however, being unlikely that they would understand or engage into the concept behind the video. As the song is of a pop genre, deriving from 'popular' the artist is without questioning is going to have a mainstream of success and popularity. Suggesting that my audience is mainstream, they would keep on top of the charts and the latest songs and keeping up with the latest trends.
Discussing the above I needed to get feedback from my audience based on the various stages of production planning to the final ancillary product of my music video. Giving them a chance to comment on the positives and negatives helping me to make improvements which are needed. In my opinion, feedback on your products is the most crucial stage throughout your process as without any feedback, you have no idea whether your product is fulfilling its purpose.
I throughout the collection process of gaining feedback would be difficult but due to the heavy use of social media websites and online questionnaires, such as, www.surveymonkey.com it was so much easier for me to get the attention of my audience choice. The first method I addressed in getting audience feedback was through social media websites such as twitter and facebook, this meant me only having to post the blog address to my video and people could click the direct link to comment on my music video, allowing them to answer questions chose by me but also an added box for them to add their own comments further to my own. Furthermore, I used the website of survey monkey to gain more in-depth research of the views of my audience which enabled me to address more leading questions. By this I asked questions at the start about their audience and gender, this meant when I went to look back on my feedback I was able to go straight to the answers based on females aged 12+ to read their feedback as that was the most important to my research.
Throughout the whole process of producing my music video, magazine advert and digipak I was able to ask questions from my fellow class mates about their opinions based on improvements and positive comments which meant I was constantly updating my A2 work to be the best it could be. However, at some points the feedback wasn’t necessary as people would pick up on details which didn’t need improving. Concluding, in all this was an effective research method.
Once all research was gained, based on the data from social media websites and www.surveymonkey.com I made various improvements, by this it was commented that I should reference to the candle scene more throughout my video as they felt this was a good camera shot which told a story of its own. It was also commented on that the beginning scene was hard at times to discuss what the narrative was, however, this comment was hard to play upon as I had already completed all of my filming and it would of been difficult and time consuming to re-film this scene of my video. However, I did add references to the piano and close ups to try and discuss the storyline of my video.
Gaining audience feedback is essential to the success off a music video, it enables the director to gain positive and negative feedback to help improve and highlight the best parts. It's important that when gaining audience feedback you get it from the similar audience viewers who would stereotypically watch your video in an ordinary scenario, for example. My audience is ranged from females aged 15-30 who enjoy the idea of love, therefore asking this specific audience range was essential to benefiting my music video as an outcome. The biggest target audience who I was aiming at was teenage girls, girls who have experienced heartbreak and enjoy the idea of make up and beauty, from social classes C-B who are still most likely to be in full time education still. I believe younger members of my target audience would seek a lack of understanding behind the concept of the visuals itself but be fascinated by the lyrics behind the song. It could be developed that my video could have an appeal rate to boys due to the appearance of the model which would engage a male audience into watching the video itself, however, being unlikely that they would understand or engage into the concept behind the video. As the song is of a pop genre, deriving from 'popular' the artist is without questioning is going to have a mainstream of success and popularity. Suggesting that my audience is mainstream, they would keep on top of the charts and the latest songs and keeping up with the latest trends.
Discussing the above I needed to get feedback from my audience based on the various stages of production planning to the final ancillary product of my music video. Giving them a chance to comment on the positives and negatives helping me to make improvements which are needed. In my opinion, feedback on your products is the most crucial stage throughout your process as without any feedback, you have no idea whether your product is fulfilling its purpose.
I throughout the collection process of gaining feedback would be difficult but due to the heavy use of social media websites and online questionnaires, such as, www.surveymonkey.com it was so much easier for me to get the attention of my audience choice. The first method I addressed in getting audience feedback was through social media websites such as twitter and facebook, this meant me only having to post the blog address to my video and people could click the direct link to comment on my music video, allowing them to answer questions chose by me but also an added box for them to add their own comments further to my own. Furthermore, I used the website of survey monkey to gain more in-depth research of the views of my audience which enabled me to address more leading questions. By this I asked questions at the start about their audience and gender, this meant when I went to look back on my feedback I was able to go straight to the answers based on females aged 12+ to read their feedback as that was the most important to my research.
Throughout the whole process of producing my music video, magazine advert and digipak I was able to ask questions from my fellow class mates about their opinions based on improvements and positive comments which meant I was constantly updating my A2 work to be the best it could be. However, at some points the feedback wasn’t necessary as people would pick up on details which didn’t need improving. Concluding, in all this was an effective research method.
Once all research was gained, based on the data from social media websites and www.surveymonkey.com I made various improvements, by this it was commented that I should reference to the candle scene more throughout my video as they felt this was a good camera shot which told a story of its own. It was also commented on that the beginning scene was hard at times to discuss what the narrative was, however, this comment was hard to play upon as I had already completed all of my filming and it would of been difficult and time consuming to re-film this scene of my video. However, I did add references to the piano and close ups to try and discuss the storyline of my video.
Thursday, 19 March 2015
Draft 2 of Music Video
This is my the completed draft of the first 1.44 seconds of my music video, however, there is shots which needed to be added within some spaces of the video. These shots will include my artist playing the piano to visualise the lyrical meaning of the song. I got several second opinions on the video and all comments were extemely postivite however, the comment on adding a piano scene sounded extremeley sucsessful with my class mates.
Draft of Music Video
draft 1 from Haydon Media on Vimeo.
Here is the first half to my music video which I have put together through a viarety of shots, angles, and costume changes. This is to display the change and improvments which will be made in completing my final product.
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