‘In what ways does your media product use, develop or
challenge forms and conventions of real media products?’
My music video follows conventions of real life media products through the
sense of theorists and the methods they use to engage their audience, such as
the theorist, Andrew Goodwin who explores that there’s a clear link between
lyrics and visuals. The song is about love and heartbreak, hence being called
‘the power of love’. The lyrics tend to be repeated throughout the song
especially the lyrics of ‘cleaning my soul’ and ‘a force from above’ which are
expressed through the artist showing emotive tones as these lyrics play.
Regarding the pace of the song, it stays fairly similar throughout my video,
being slow, allowing the viewer to connect with the singer and create the
emotional attachment with the lyrics have. The main chorus is kept to same pace
of the song as in most parts this is of my artist singing, this is shown at
about 2.05 of the song.
In regards to researching into existing urban artists such as Gabriela Aplin, I discovered that the music type has a clear pattern to the style of lyric and visuals. I therefore decided that I wanted to incorporate these conventions into my own video, by which having a flow throughout my video, changing from lyrical singing to the narrative of her doing her makeup and dancing. Similar to the music video by Christian Aguilar. Narrative based music videos contain majority of the footage attempting to tell the story through moving images in which match the lyrics, this is extremely important as it explains the meaning of the song. I challenged this in my video as I didn't explore a real meaning in my video but gave the audience a chance to interpret the video as they persevered the story line to tell. I felt this was an engaging method which gave a sense of attachment to the artist from the audience.
To make a video look professional, realistic and interesting the focus on camera, editing and mise-en-scene is extremely important. Effective planning is important for this to come out right, as I learnt after having to film one scene 3 times due to camera angles not being of a high enough standard. You can have the best camera around but if the camera angles and shots are well planned and developed they won’t look right, in the process of filming I considered different angles, levels and distances this ensured a wide range of shots to make my video look different. I realized the most effective shots for the type of video I was planning was close up shots, this is because, close up shots create a sense of emotion and connection, which is what the lyrics and tone of my song is about. When editing my footage, I realized how important it was to put the place the footage to where the right beat to the song was, for example, when saying 'the power of love' my artist would look into the camera to create emphasise on the 'power' of 'love' so that the video flowed with the visuals. Throughout the whole video there is a slow motion pace, giving the audience time to take in the artists movements. Mise-en-scene is based on the appearance of the video, through the makeup, costuming and props of the artist this is essential as it gives the video a realistic look. The first 2 minutes of my video is based upon my artist applying makeup, formulating an attractive look for both women and male viewers. Claudia, my model holds a very unique appearance which would appeal to my audience due to her big curly hair, dark tanned skin and big bright eyes. The use of props, piano, letter and a dovey are used to express meaning throughout my video, all 3 sources linking to the meaning of pain and heartache. My model changes 3 times during the duration of the video, when she is getting ready she is in her dressing gown, as I wanted this scene to be relatable to other typical teenage girls. Moving on to the dancing scenes of my video, my artist is dressed in a black dress, to establish her feminine self which develops into seeing the artist in baggy clothing, with no makeup and very pale grey skin. This is to highlight the emotional chapter which she has gone through throughout the video.
When creating a successful music video it is extremely important to have a performer, as I realised from watching artists such as Rihanna and Ed Sheeran who both focus on having a confident performer expressing the lyrics of the video through movement. I needed someone to perform in my video who is able to show this form of confidence and passion in my video to express the meaning behind the lyrics, I ended up choosing Claudia who has studied photography. I felt because she had studied photography that she would have a good understanding of different angles and in using the camera. This ended up being extremely successful for me as the shots which I produced where extremely photogenic which created a professional visual appearance to my video.
Overall, I believe that throughout my video I have used, developed and challenged all conventions of real life music videos due to the camera angles, having an artist who is a successful performer, a clear link between the lyrics and the visuals and excellent mise-en-scene to work with the concept of the video.
In regards to researching into existing urban artists such as Gabriela Aplin, I discovered that the music type has a clear pattern to the style of lyric and visuals. I therefore decided that I wanted to incorporate these conventions into my own video, by which having a flow throughout my video, changing from lyrical singing to the narrative of her doing her makeup and dancing. Similar to the music video by Christian Aguilar. Narrative based music videos contain majority of the footage attempting to tell the story through moving images in which match the lyrics, this is extremely important as it explains the meaning of the song. I challenged this in my video as I didn't explore a real meaning in my video but gave the audience a chance to interpret the video as they persevered the story line to tell. I felt this was an engaging method which gave a sense of attachment to the artist from the audience.
To make a video look professional, realistic and interesting the focus on camera, editing and mise-en-scene is extremely important. Effective planning is important for this to come out right, as I learnt after having to film one scene 3 times due to camera angles not being of a high enough standard. You can have the best camera around but if the camera angles and shots are well planned and developed they won’t look right, in the process of filming I considered different angles, levels and distances this ensured a wide range of shots to make my video look different. I realized the most effective shots for the type of video I was planning was close up shots, this is because, close up shots create a sense of emotion and connection, which is what the lyrics and tone of my song is about. When editing my footage, I realized how important it was to put the place the footage to where the right beat to the song was, for example, when saying 'the power of love' my artist would look into the camera to create emphasise on the 'power' of 'love' so that the video flowed with the visuals. Throughout the whole video there is a slow motion pace, giving the audience time to take in the artists movements. Mise-en-scene is based on the appearance of the video, through the makeup, costuming and props of the artist this is essential as it gives the video a realistic look. The first 2 minutes of my video is based upon my artist applying makeup, formulating an attractive look for both women and male viewers. Claudia, my model holds a very unique appearance which would appeal to my audience due to her big curly hair, dark tanned skin and big bright eyes. The use of props, piano, letter and a dovey are used to express meaning throughout my video, all 3 sources linking to the meaning of pain and heartache. My model changes 3 times during the duration of the video, when she is getting ready she is in her dressing gown, as I wanted this scene to be relatable to other typical teenage girls. Moving on to the dancing scenes of my video, my artist is dressed in a black dress, to establish her feminine self which develops into seeing the artist in baggy clothing, with no makeup and very pale grey skin. This is to highlight the emotional chapter which she has gone through throughout the video.
When creating a successful music video it is extremely important to have a performer, as I realised from watching artists such as Rihanna and Ed Sheeran who both focus on having a confident performer expressing the lyrics of the video through movement. I needed someone to perform in my video who is able to show this form of confidence and passion in my video to express the meaning behind the lyrics, I ended up choosing Claudia who has studied photography. I felt because she had studied photography that she would have a good understanding of different angles and in using the camera. This ended up being extremely successful for me as the shots which I produced where extremely photogenic which created a professional visual appearance to my video.
Overall, I believe that throughout my video I have used, developed and challenged all conventions of real life music videos due to the camera angles, having an artist who is a successful performer, a clear link between the lyrics and the visuals and excellent mise-en-scene to work with the concept of the video.
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