‘How effective is the
combination of your main product and ancillary texts?’
When I began creating my media products of my music video, I
created a Digipak and a magazine advert in regards to advertising my music
video. By this I ensured keeping the same fonts, colours and house style. This is to ensure it can be easily recognised by any audience as all 3 products, music video, digipak and magazine advert.
The purpose of a music video is to entertain and sometimes inform, and allow your audience choice to be a part of the visual and lyrical meaning of the song. To entertain your audience it is important to incorporate a range of shots, locations and costumes to develop a story line throughout, this was conveyed throughout my video. From the shots starting as close ups, developing to shots on the piano and mid shots of her pain. The frequent eye contact with the audience and artist creates a sense of connection and involvment, through the songs slow motion and meaningful lyrics the artist feels emotionaly attached to the artist through her upset which is perseved. This attempted to invite the audience to maintain focus throughout. The fact my videos narrative is based on two developed storylines it suggested that my video became more appealing to a wider audience, as the effective storyline throughout the start of my video based on Claudia applying makeup getting ready for a night out appealed to a male audience as well as a female due to the attractinvess of the model this increased the effectivness of my overal product as it appealed to a wider audience. The end part of my video is likley to be more appealing to the female gender due to the connection they are able to gain a connection with the artist, showing heartbreak and pain, able to keep the audience entertained by the dramatic change in personality.
The main purpose of a magazine advert is to promote and market the album, this is extremely important when adressing a target audience who wouldnt normally buy or listen to that genre of music. This will increase my overall appeal rate and audience reference of how many copies my album will sell and the fan base of the album and any future album which may be realeased. I beleive it is important to keep a consistent house style throughout your magazine advert and digipak, by this throughout my magazine advert I used a dramatic image which you see frequently throughout the main music video, I used a colour scheme of white and red as I felt these colours fitted in with the idea of love and powerless which the song discusess. The colour red connotates and suggestes meanings of love and pain, this is why i choose to highlight powerful words within my front cover to suggest what was important. The use of quotes from developed magazines gave the overall feel more professional as it devleoped that big brands where involved with my magazine and discussed that a wider range of audiences could get involed in my magazine as its been suggested to have postive feedback from brands such as NME and Q magazine. The main image is very dramatic and engadging , she comes across very glamorous with big hair and bold eyes with a range of make up to increase the attractivness of the model.
The purpose of a digipak can be a collectors item or purley just a CD pack. However I beleive this is extremely important on the basis of whether the album sells or not, I wanted my digipak to appeal to my audience but also to a wider audience range who enjoy pop music, in which I tryed to encourage them to listen to my music through the use of powerful images and bold fonts to express powerfullness within my work. I used the same fonts as I did in my magazine advert to ensure it is esaily noticable and recongised by my audience, meaning that it will stand out against other music brands who dont keep consistensy in their work. The main font in which I used was 'DK Lemon Yellow Sun' I got this font from an online website called defont which allowed me to view a wider range of fonts rather than the typical fonts on indesign. I used a backdrap on my digipack opening page of the candles which i used my video, this showed reference that i have linked my main product to my anxiallary tasks, this also worked well as it made the overall apperance of my digipak more appealing.
The purpose of a music video is to entertain and sometimes inform, and allow your audience choice to be a part of the visual and lyrical meaning of the song. To entertain your audience it is important to incorporate a range of shots, locations and costumes to develop a story line throughout, this was conveyed throughout my video. From the shots starting as close ups, developing to shots on the piano and mid shots of her pain. The frequent eye contact with the audience and artist creates a sense of connection and involvment, through the songs slow motion and meaningful lyrics the artist feels emotionaly attached to the artist through her upset which is perseved. This attempted to invite the audience to maintain focus throughout. The fact my videos narrative is based on two developed storylines it suggested that my video became more appealing to a wider audience, as the effective storyline throughout the start of my video based on Claudia applying makeup getting ready for a night out appealed to a male audience as well as a female due to the attractinvess of the model this increased the effectivness of my overal product as it appealed to a wider audience. The end part of my video is likley to be more appealing to the female gender due to the connection they are able to gain a connection with the artist, showing heartbreak and pain, able to keep the audience entertained by the dramatic change in personality.
The main purpose of a magazine advert is to promote and market the album, this is extremely important when adressing a target audience who wouldnt normally buy or listen to that genre of music. This will increase my overall appeal rate and audience reference of how many copies my album will sell and the fan base of the album and any future album which may be realeased. I beleive it is important to keep a consistent house style throughout your magazine advert and digipak, by this throughout my magazine advert I used a dramatic image which you see frequently throughout the main music video, I used a colour scheme of white and red as I felt these colours fitted in with the idea of love and powerless which the song discusess. The colour red connotates and suggestes meanings of love and pain, this is why i choose to highlight powerful words within my front cover to suggest what was important. The use of quotes from developed magazines gave the overall feel more professional as it devleoped that big brands where involved with my magazine and discussed that a wider range of audiences could get involed in my magazine as its been suggested to have postive feedback from brands such as NME and Q magazine. The main image is very dramatic and engadging , she comes across very glamorous with big hair and bold eyes with a range of make up to increase the attractivness of the model.
The purpose of a digipak can be a collectors item or purley just a CD pack. However I beleive this is extremely important on the basis of whether the album sells or not, I wanted my digipak to appeal to my audience but also to a wider audience range who enjoy pop music, in which I tryed to encourage them to listen to my music through the use of powerful images and bold fonts to express powerfullness within my work. I used the same fonts as I did in my magazine advert to ensure it is esaily noticable and recongised by my audience, meaning that it will stand out against other music brands who dont keep consistensy in their work. The main font in which I used was 'DK Lemon Yellow Sun' I got this font from an online website called defont which allowed me to view a wider range of fonts rather than the typical fonts on indesign. I used a backdrap on my digipack opening page of the candles which i used my video, this showed reference that i have linked my main product to my anxiallary tasks, this also worked well as it made the overall apperance of my digipak more appealing.
No comments:
Post a Comment